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Privacy Policy


Your privacy is very important to Pesh Orthodontics. and its affiliates (“Pesh Orthodontics”, “we”, “us” and “our”). This Privacy Policy explains how we collect, protect, use and share Personal Information (i.e. information about an identified or identifiable natural person). 

In general, you can visit our Sites without telling us who you are; however, our websites make use of cookies which you can read about in our Cookies & Ads policy.  

There are times, however, when we may seek information from you, about yourself or someone you know (such as a family member or patient or someone you consider might be interested in our products or services). It is our intent to let you know before we collect such Personal Information from you on the Internet, in person or through third parties and to obtain your consent to process such information where required by law.  You must only share Personal Information of another person with us if you have obtained their consent and permission to do so. 

By accessing our Sites, you consent to our collection, use, disclosure, transfer and processing of Personal Information in accordance with this Privacy Policy.  

Information we collect from you 

We collect Personal Information of customers, patients (former, potential and current), patients’ parents/guardians, physicians, and website visitors when you register to become a member of our Sites or via on-line forms or to undergo a virtual consultation. We also collect Personal Information from our service providers, contractors, job applicants and employees.  

If you are a patient (or parent or guardian of a patient) such information may include your name, address, telephone number, email address, date of birth or age, gender, income information and physician information, photographs and other information you choose to provide.  If you are a patient, we will also collect sensitive health information from you in connection with the services we provide to you (either directly through our Sites, or indirectly through your treating dentist or orthodontist), including your dental records, information regarding your teeth and treatment, and images of your teeth. 

If you are a dentist, orthodontist or Pesh Orthodontics Provider, we will collect information such as your name, contact details, details about your qualifications and professional registration details, practice or employer details and information about your use of or interest in our products and services. We also retain attendance and other records relating to training courses that you complete with us online and in-person.  If you are a service provider or contractor, we will collect information such as your name, contact details, payment details and such other information as is required to facilitate our commercial relationship with you.  

If you are a job applicant we will collect information such as your name, contact details, details of any qualifications you hold and information you disclose to us in a cover letter, curriculum vitae or interview. We will also conduct pre-employment checks which we may obtain from third parties. 

We will also collect information about your use of our Sites as described in the Cookies and Ad policy.  

What do we do with the information we collect? 

If you are a patient, we use your Personal Information for a variety of business purposes, including: 

to set up and otherwise manage your member account(s) in our Sites. 

to allow you to use, purchase, book and/or download products and services. 

to provide you with information about our products, services, news and events we believe may be of interest to you. 

to current or potential patients with details of Pesh Orthodontics providers and their practices and submit contact requests to them. 

to invite you to take part in our surveys or become a member of a fan club (where applicable). 

to gather demographic information about user trends, such as age, gender, and general income levels. 

to provide registered healthcare practitioners, such as dentists or orthodontists with information on actual or prospective patients. 

to analyse use of our services and products, develop new services and products, and customise our products, services and other information we make available 

to deliver advertisements that are related to our products and services that are targeted and personalised to your interests, attributes, preferences and experiences on other websites, apps or online platforms (including social media).

We use a robust combination of data sources (including demographic information, activity on our websites and order history.) to get a full picture of our product and marketing efforts. This data is only for our efforts and we do not share your Personal Information with other businesses for them to use for purposes other than their work with us.  

If you are a dentist, orthodontist or Pesh Orthodontics Provider, we will use your personal information to administer Pesh Orthodontics training courses, assess your suitability to become and remain an Pesh Orthodontics Provider and to maintain, facilitate our commercial relationship with you while you are a Pesh Orthodontics Provider and to provide you with information about our products, services, news and events we believe may be of interest to you. 

If you are a contractor or service provider, we will use your personal information for the purposes of facilitating our commercial relationship including to perform our own due diligence prior to engaging you to perform services for us and to pay you for services provided to us. 

If you are a job applicant, we will use your personal information for the purpose of assessing your application for employment. We may also retain your personal information in circumstances where your application is not successful.  

With whom do we share your Personal Information? 

We partner with other businesses including marketing and public relations agencies, and online video-conferencing platform providers, such as Zoom Video Communications, Inc. to assist us in our marketing, communications, and sales efforts, and if you are a patient, dentist, orthodontist or Pesh Orthodontics Provider we may share your Personal Information with those businesses for these purposes. These partners are not permitted by us to use your information for any purpose other than doing business with Pesh Orthodontics.

In addition, any information we collect, including Personal Information, may be disclosed as part of any potential or actual purchase, reorganisation, merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of insolvency, bankruptcy or receivership, in which case Personal Information could be transferred to third parties as one of our business assets. 

We may also disclose your Personal Information: if we believe that doing so is required by law, court order or legal process; under the discovery process in litigation; to enforce our legal rights, policies or contracts; to collect amounts owed to Pesh Orthodontics; when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or if in good faith we believe that disclosure is otherwise necessary or advisable necessary. 

CCTV at Pesh Orthodontics 

Our Pesh Orthodontics locations use closed circuit television (CCTV) to monitor and record activities in those locations in order to provide a safe and secure environment for our employees and location visitors.  Video surveillance is being used to deter any form of aggressive, harmful or unlawful behaviour and to assist in identifying offenders. Should an incident occur, the recordings may be reviewed and used to assist with investigations or enquiries.  Circumstances under which recordings will be shown to a third party include: 

• unlawful acts (where footage may be shared with police or law enforcement authorities or insurers); 

• occupational health and safety complaints (where footage may be shared with investigators or insurers ); and 

• when otherwise required by law (e.g. court order). 

Online Tracking 

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Pesh Orthodontics does not recognise or respond to browser-initiated DNT signals. 

Children’s Privacy 

We do not intend to collect any information from children under the age of thirteen (13), unless the information is collected from a parent or guardian. While we cannot stop a child from accessing the Sites, we do not collect any Personal Information without making it clear that the person providing the information must be at least 13 years old. If you are a parent or guardian and believe your child under 13 has provided us Personal Information which you would like to review or request be deleted, or you have questions about our Sites collecting information from children, please contact us at (email). 

Please note that the age threshold mentioned above may vary depending on applicable legal requirements in your country. If this is the case, we will indicate it accordingly at the time of collection. 

Social Media 

By posting or otherwise making available any content about your Pesh Orthodontics experience on a public social media platform, and responding “yes” if we ask for your permission to repost content on our owned channels, such as Facebook , Pinterest, YouTube, Twitter , Instagram , and others, you represent and warrant that you are eighteen (18) years of age or older and that you agree to the terms and conditions listed on our page on those websites. 

If you are a user of Facebook, Twitter or other social media sites with public account settings and you apply a hashtag that is used in one of our public campaigns or that incorporates any of our product names, we will make a copy of your post. and We may then post them on our Sites so that we can share your opinions about our products with the visitors of our Sites. Before being posted on our Sites, your comments will be reviewed by us. Please do not use these hashtags if you do not wish for your reviews to be made available on our Sites. 

If you are a parent, guardian, or anyone else becomes aware of user-generated content shared from an individual under the age of eighteen (18), please email us at (email). 

Links to other sites 

Our Sites may contain links to other websites merely as a convenience. Pesh Orthodontics is not responsible for the privacy practices or the content of such other websites, and inclusion of links does not mean we endorse the information or company. This means that if you connect to another site through our Sites, we are not responsible for and we cannot control what they do with your information. 

Also, you may have the opportunity to share your information with other websites, such as social media sites. We may provide a convenient link to let you do this easily, but we are not responsible for and we cannot control their website or your posts/sharing. You are encouraged to review the privacy policies and information collection practices of these other websites and social media sites. 

Marketing and Do Not Contact 

We may send you information about us from time to time if you have given us your consent (where required). 

Pesh Orthodontics provides you the opportunity to opt-out of receiving electronic communications from either Pesh Orthodontics or our partners by withdrawing your consent. If you do not want to receive communications from us, please tell us when we collect your information  and  make sure to include your country location. You may also use the convenient unsubscribe feature included with emails. Please allow us enough time to process your request. 

Keep in mind, this withdrawal of consent does not apply to necessary communications, such as responding to an inquiry, and is revoked if you later request information from us, for example, if you sign up to receive news alerts from us. 


The security of all Personal Information provided to Pesh Orthodontics is important to us, and Pesh Orthodontics endeavors to take reasonable steps designed to protect your Personal Information. Our Sites have security measures in place to try to protect against the destruction, loss, misuse and alteration, unauthorised disclosure or access of the information under our control. Our web portals, such as the Pesh Orthodontics Site, transmit patient information (including any Personal Information) securely via HTTPS. These portals require customer accounts and are not available to the general public. Unfortunately, no data transmission over the Internet or storage of information can be guaranteed to be 100% secure. As a result, while Pesh Orthodontics strives to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to Pesh Orthodontics, and you do so at your own risk. 

Your Rights 

You may seek access to and correction of your personal information held by us by  contacting us at the address or email listed below. You may contact us and make a complaint at the address and/or email listed below. You will need to provide us with sufficient details regarding your complaint as well as any supporting evidence and/or information. Once we have received this information, it will be reviewed promptly and we will provide you with our response to your complaint within 30 days.   


We may update this Privacy Policy from time to time as we deem necessary in our sole discretion. When we do, we will revise the last updated date at the beginning of the Privacy Policy. Notice of such update and/or modification will be provided on our Sites or as otherwise required by applicable law. We encourage you to periodically review this Privacy Policy to stay informed about how we collect, use and share Personal Information. Your continued relationship with Pesh Orthodontics after the posting or notice of any amended Privacy Policy shall constitute your agreement to be bound by any such changes. Any changes to this Privacy Policy take effect immediately after being posted or otherwise provided by Pesh Orthodontics. 

Contact Us 

If you have any questions about this Privacy Policy, the privacy practices of our Sites, your information, your rights regarding your information, or your dealings with our Sites, please contact: 

41011 California Oaks Rd, Ste 201 Murrieta, CA 92562 | 951-698-8200 | [email protected]

Updated 01 April 2021